Sr. Marketing Officer – Head Office, Yangon

 The Senior Marketing Officer (Creative) is responsible for developing creative concepts and producing engaging marketing materials that support brand communication, customer acquisition, and business objectives. S/he will work under the supervision and guidance of the Senior Marketing Manager to manage all external and internal marketing and related activities for DAWN.

Creative Development

• Develop creative concepts for marketing campaigns, promotions, and corporate initiatives.
• Create compelling content and visual communication strategies.
• Ensure creative outputs align with brand guidelines and campaign objectives.

Design Management

• Lead the development of marketing collateral including:

·       Social media designs

·       Digital advertisements

·       Brochures and flyers

·       Posters and banners

·       Branch marketing materials

·       Video and motion graphics concepts

• Review creative materials before publication.

Digital & Social Media Support

• Collaborate with digital marketing teams to create engaging online content.
• Develop campaign visuals and creative assets for social media platforms.
• Monitor content performance and suggest improvements.
• Assist in the production of content/editorial calendars.

Creative Project Management

• Coordinate with designers, photographers, videographers, and external creative agencies.
• Manage project timelines and ensure timely delivery of creative materials.
• Maintain a library of creative assets and marketing materials.
• Collaborate with Talent Management team on internal marketing initiatives, including the monthly employee newsletter, and support employee engagement activities.

Innovation & Trend Monitoring

• Stay updated on design trends, digital marketing trends, and consumer behavior.
• Introduce innovative creative approaches to improve campaign effectiveness.
• Recommend new content formats and communication methods.
• Regular visits to DAWN branches for project implementation and to monitor compliance on marketing policy and practices and provide technical guidance to field staff as necessary.
• Other duties as assigned.

• Bachelor’s degree in Marketing, Communications, Graphic Design, Multimedia, or related field.
• Strong understanding of branding, visual communication, and content marketing.
• Minimum 3-5 years of experience in creative marketing, content development, or advertising.
• Ability to connect well with people at all levels of the organization, especially field staff.
• High proficiency in MS Office required.

·       Knowledge of design and brand principles, as well as production planning requirements, including layout, file formats, color profile, and other specifications, an asset.

·       Experience with social media platforms.

·       Experience in financial services or microfinance industry is preferred.

• Excellent English Language skills required.

PERSON SPECIFICATIONS

• Excellent written and verbal communication skills.
• Proven ability to work in and with teams.
• Detail-oriented and organized, with exceptional prioritization and time management skills.
• High sense of personal integrity, discretion and good judgment.

 Interested and qualified candidates are requested to send an Application Letter, Curriculum Vitae to: jobs@dawn.com.mm or HR Department Phone No- 09 457750916 (Viber, Telegram),  No.587, 3^rd Floor, The Regency Offices, Pyay Road, 2^nd Ward, Kamaryut Township, Yangon not later than 5PM. 6^th, July, 2026 (Monday).

Note: Candidates are also requested to mention in the applications if there is, blood/marriage relationships with the existing DAWN employees and please identify two reference persons. No requirement of photo or copy of certificates and only short-listed candidates will be contacted.